What is SEO?
SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches. This is one of the most crucial marketing strategy for any business.
Because Google aims to provide a positive user experience for its searchers, it wants to present the best possible information available. Therefore the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query.
Link Building for SEO
What is link Building?
Link building is all about getting other websites to link to pages on your own site. In SEO, these links are called backlinks.
Here are some of the most popular link building strategies:
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google’s most important ranking factors.
Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links.
Each vote suggests your content is valuable, credible, and useful.
So, if you want your pages to rank high in the Google search results, you will almost certainly need to do some backlink building.
Most link building tactics and strategies fall into one of the three following buckets.
Asking for links is when you actively contact a website and ask them to link to yours.
You can ask them to link to:
