Link Building for SEO
What is link Building?
Link building is all about getting other websites to link to pages on your own site. In SEO, these links are called backlinks.
Here are some of the most popular link building strategies:
- Content marketing
- Email outreach
- Broken link building
- Unlinked brand mentions
- PR
Why Is Link Building Important?
The more high-quality backlinks a page has, the higher it can rank. Backlinks are one of Google’s most important ranking factors.
Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links.
Each vote suggests your content is valuable, credible, and useful.
So, if you want your pages to rank high in the Google search results, you will almost certainly need to do some backlink building.
How To Build Links
Most link building tactics and strategies fall into one of the three following buckets.
Guest Blog and Ask for Links
Asking for links is when you actively contact a website and ask them to link to yours.
You can ask them to link to:
- Blog posts
- In-depth guides
- Ebooks
- Visual assets (like infographics)
- Case studies
- Original research and data
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